On Thursday, February 27 at 7:30 pm in Hibben 105, Dr. Jada Benn Torres will present the LVI Journal of Anthropological Research Distinguished Lecture, entitled Marketing Race: The Allure, Promise, and Pitfalls of Genetic Ancestry Testing. There will be a specialized seminar on February 28 at 12 noon in ANTH 248. Join us at 11:00 for an informal discussion with the Distinguished Lecturer before the seminar.

Talk Abstract

The completion of the human genome sequencing ushered in a new genomic age, where the goals shifted from merely learning the DNA sequence to understanding how the genome functions as a dynamic system. As part of this genomic age, new methods of conceptualizing human genetic diversity and its relation to identity emerged. Despite the use of new genomic methods, old ideas about race as biology persisted within both scientific and public imaginaries.

Direct to consumer (DTC) genetic testing services have leveraged the appeal of discovering one's "roots" to attract consumers, while simultaneously reifying race as a meaningful biological category. This type of marketing and framing of genetic ancestry tests often oversimplifies complex issues surrounding the relationship between race, genetics, and identity. Despite these problems, DTC genetic testing also has the potential to empower individuals to reconsider their ideas about identity and belonging. Ultimately, a nuanced and critical approach to examining the intersections of genetics, race, and identity is crucial to realizing the promise of the genomic age.

Seminar Abstract

Social and biomedical scientists often have divergent perspectives on how race should be conceptualized and operationalized to understand the implications of human variation on disease. While social scientists tend to emphasize the experiential and environmental aspects of race in the context of disease, medical scientists often treat race as a biologically relevant factor that shapes health outcomes. This seminar talk will focus on the pathologization of race within the context of women's health.

Dr. Benn Torres is a genetic anthropologist in the Department of Anthropology and the Director of the Genetic Anthropology and Biocultural Studies Laboratory at Vanderbilt University. Her numerous publications focus on genetic ancestry in the Caribbean, genetics and disease, race, and health disparities, among other topics. Her recent, co-authored book, Genetic Ancestry Our Stories, Our Pasts (Routledge 2022) looks at the possibilities and limitations of genetic testing.

Sponsored by the Journal of Anthropological Research and the Department of Anthropology. All events are free and wheelchair accessible. If you don’t have a UNM permit, please park in a metered space along Redondo Rd. or Las Lomas to avoid a fine. The Journal of Anthropological Research has been published quarterly by the University of New Mexico since 1945. Subscribe here